The first question that one must ask when approaching the question of communication in business is the following: what is actually communication in business?
In short, and to paraphrase many scholars, communication is a set of strategies and actions that are supposed to benefit the growth and smooth running of a business.
As specialists point out, communication is a complex environment, and mastery of several channels is essential for the viability of such a project.
Find the best profiles, raise funds to finance your projects, boost your client portfolio, all of these actions can be simplified through well-thought-out corporate communication tailored to your company.
Better yet, managerial studies show that it is almost impossible to achieve your goals without defining a good corporate communication strategy!
Indeed, whatever its size, a company forms a whole. It is the concerted action of the various services that contribute to the achievement of the objectives.
You still can't imagine producing results by building an igloo for every department, right?
There needs to be a permanent link between the administrative, technical, and commercial services.
All levels should know all the details about the status of a running project. This saves time.
However, any time saving implies a significant return. Your structure thus optimizes working time. And just adherence to the schedule defined for the execution of tasks can play a capital role in the timely completion of missions.
You then wonder how to go about it.
What are the different types of business communication?Globally, we can see three types of corporate communication:
- Communication down
- Upward communication
- Horizontal communication
What is downward communication?
Downward communication is the most classic and historically prevalent in the corporate world.
Thus, downward communication starts with the leaders, to the employees. It only goes in this direction and does not deviate to issue directives to staff.
What is upward communication?
Upward communication is much rarer. It consists, for employees, of feeding back vital information to management to improve business performance and/or production processes.
It can also be done externally, since after-sales service can be seen as upward communication, here to the brand.
What does horizontal communication consist of?
Horizontal communication is the latest of the different communication models. Indeed, horizontal communication is directly inherited from horizontal management models that advocate equality and fairness in companies.
Employees can speak to their boss as to a colleague, the hierarchy no longer exists and information, therefore, flows faster!
Communicating within the company amounts to ensure a good flow of information between all the actors involved in the same project.
Analysis of message exchange needs:
The first action will consist of identifying all the points to be taken into account in order to build an information system adapted to your entity.
What are the items to trade regularly? Is this just virtual data? Or is there also material that requires special logistics? What is the priority level of the most common transmissions?
Identifying all of these parameters will help build a proper organization.
Build the best informational system for corporate communication:
Once the needs are identified, we move on to the definition of the information system.
In web marketing, the creation of a network administrator position may be necessary.
The occasional intervention of an IT company is also an option. What matters is that the configuration must be taken over by each link in the collaborative chain.
Necessary training of employees in handling the informational system
An effective information system uses a number of computer programs. And all those involved in using it must know how to use it.
This is why training in the use of tools is essential. In addition, the platform needs to be regularly updated to function properly.
Thus, corporate communication will represent a real lever for the growth of your structure.
A neutral look for an objective assessment of the difficulties:
If the flow of information does not allow the objectives to be achieved, you can seek to identify the causes of the blockage. They may concern:
- Lack of employee motivation
- The need to improve the work climate
- Lack of information about overall goals.
- Sometimes it can be useful to bring in a competence external to the entity for an audit.
Communication in business is an important issue for the development of a start-up. Be sure to ensure excellent circulation within your box to make it take off.
Take a look at the courses provided to you by Joy Corporate Academy and let us improve your life!